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Mar 10, 2024 8 min readPhilosophy

The Freedom of Constraints

Why having unlimited options is the enemy of creativity, and how setting strict limits can lead to your best work.

We are constantly told that more is better. More megapixels. More horsepower. More gigabytes. We are led to believe that if we just buy that new camera with the lens the size of a dustbin, or the computer that can simulate the entire universe in a nanosecond, we will suddenly become Michelangelo.

It is, of course, complete and utter rubbish.

The truth is, give a creative person infinite resources and they will do what any sensible human being does: absolutely nothing. They will sit there, paralyzed by the sheer magnitude of choice, gently drooling. But give them a piece of string, a rusty spoon, and a deadline? They will build you a cathedral.

History is littered with people who did their best work not because they had everything, but because they had absolutely nothing. Here is why the most powerful tool in your arsenal isn't a "Pro" subscription. It is a limitation.

1. The 50-Word Wager (Literature)

In 1960, a publisher named Bennett Cerf looked at Dr. Seuss and bet him $50 that he couldn't write an entertaining children's book using only 50 distinct words. Fifty. That is not a vocabulary; that is a grunt. Most toddlers have a wider command of the English language before breakfast.

Now, Seuss could have argued. He could have said that his genius required the full breadth of the dictionary to convey the subtle nuances of his artistic vision. But he didn't. He took the bet. He locked himself away and agonized over every single syllable. He couldn't use adjectives. He couldn't describe the color of the sky unless it was one of the approved words.

The result was Green Eggs and Ham. It didn't just work; it became a global phenomenon. It has sold 8 million copies. By removing the clutter, the rhythm became infectious. It's a masterpiece of simplicity, born entirely because a man wanted to win fifty bucks.

"Constraints are annoying. They are frustrating. But they are the only things that create genius."

2. The Man with the Tiny Camera (Photography)

Walk into any modern photography studio and you will see lenses that look like they belong on a nuclear submarine. Photographers today are obsessed with gear. They need the zoom, the stabilization, the eye-tracking autofocus that can detect a sparrow's heartbeat from a mile away.

Henri Cartier-Bresson thought this was nonsense. He is the father of modern street photography, and he went around Paris with a simple Leica and a 50mm lens. That's it. No zoom. No flash. No battery grip.

If he wanted to see something closer, he didn't twist a ring of plastic; he walked forward. If he wanted a wider shot, he walked backward. The constraint of that single focal length meant he never had to think about his gear. He became the camera. While modern photographers are fiddling with their ISO settings, missing the shot, Cartier-Bresson had already captured the soul of humanity and was halfway to a café for a croissant.

3. The Accidental Genius (Software)

When Twitter (now X) launched in 2006, people laughed. "Why would I want to tell the world what I had for lunch?" they sneered. But the genius of Twitter wasn't the content; it was the restriction.

The 140-character limit wasn't an artistic vision. It was a technical hard cap imposed by SMS carriers. It was a mistake. A glitch. A hurdle. But that hurdle forced an entire generation to learn how to edit. You couldn't ramble. You couldn't waffle on about your feelings for three paragraphs. You had to be sharp. You had to be witty. You had to get to the point before the counter hit zero.

It turned average people into headline writers. It made communication faster, punchier, and—dare I say it—better. Then they doubled the limit to 280 characters, and now everyone just argues in essays. Ruined it.

Conclusion

So, here is my advice. Stop buying things. Stop upgrading. You don't need a better monitor. You need a problem.

If you are a photographer, tape your zoom lens to 35mm and leave it there for a year. If you are a writer, try to tell a story without using the letter 'e'. And if you are a coder? Don't try to build the next Facebook. Try to build a video game that fits on a floppy disk.

Build the box, step inside, and watch your creativity explode.